About Us
What is ARLOE?
ARLOE is the most precious gift I have, my famiglia! Our 3 children, Azalea, Eli & Romeo and my amazing supportive husband Luke (he made me say that lol) and me Olivia! ARLOE is all our initials together, to remind me why I am putting myself out there and sharing my heart with others, in the hope I will inspire them to always follow their heart, wherever that may lead them.
I am truly grateful to have these beautiful, dynamic inspiring souls to call my family. They are the reason why I always try to become the best version of myself… even though I feel that I fail constantly, get overwhelmed with life, and all the demands of motherhood (mamma guilt coming through), they help me reset, ground and know my purpose. To share the purest of love I have for them, with them, and others around me.
ARLOE isn’t just about our beautiful products, even though in the last five years, there has been endless hours of researching, testing and work done behind the scenes to ensure we bring you the best. It is about inspiring other women to step out of their comfort zones, not listen to the limiting voices and programming in their heads saying ‘you can’t do this!’ and do it anyway. It is about letting your heart be your guide and following your intuition. It is about slowing down and taking care of yourself, so you can be the mother, friend, daughter, aunt, sister etc you were meant to be. So follow along with me, as I step way out of my comfort zone and follow my intuition, to start a new path and get comfortable being uncomfortable – because that’s where the growth is.
If I can empower someone to start stepping into their power, by sharing my journey, and what I hope to build for my family, then that is a blessing and something I am grateful for. I want every woman and mother, who feels, or has felt overwhelmed and a little lost, to find themselves again especially after motherhood, stronger and stepping into their power. Let ARLOE be a part of your journey in finding your strength, breaking through barriers, knowing your worth and practising self-love –
I came across a quote that resonates with me more and more each day and I share it below
“Self care is giving the world the best of you, instead of what’s left of you”
Katie Reed
So with that being said, I begin my new business venture, juggling motherhood, running a house, focusing on my health and healing and doing it with the intention to share in the healing and growth of others.
My Personal journey
Since becoming a mum nearly 11 years ago, I have aimed to make changes to be more proactive when it comes to the health and wellbeing of my growing family, my husband and myself.
In 2018 I found out the impact chemicals and toxins were having on my own health, in particular my thyroid. I was in shock when I came to realise how many chemicals and synthetic ingredients were in my home, even though I considered my home ‘healthy’. Many of which were hormone-disrupting chemicals... because having 3 kids wasn’t enough to cause my hormones to run wild, I needed the extra disruption from these toxic ingredients (sarcasm, just in case you missed it). No wonder why I felt the way I did. I was determined to break the cycle, in the effort that my own children wouldn’t have to experience the same negative health consequences as me. To empower them, inform them, and educate them on how to truly take care of their growing bodies. I was inspired by nature and just how it provides for us to maintain our overall health - Mind, Body, and Spirit.
I was also frustrated that the products I was using on my children’s skin, were irritating and causing them to itch. Bath bombs, creams, soap etc were all affecting the skin barrier, and the chemical and synthetic ingredients were the culprits.
ARLOE aims to support the health and wellness of you and your family, no matter the age. We bring to life, premium quality products to support many areas of health. Starting with our first two products and working behind the scenes to bring you more in the future.
ARLOE - UNDER THE SUN
Truly nourishing skincare that provides an SPF of 50.
Sunscreen has always been an interesting one - vitamin D is so crucial for immune function and we get that from the sun, however finding the balance between sun exposure and the right product wasn’t always easy.
The shelves were stocked predominantly of chemical-based sunscreens and I knew the impact of these chemicals on my own body and was not about to put them on my children. This was later supported in 2021 when the FDA published a safety review, stating that the 12 commonly used chemical UV filters were identified as potentially toxic and/or carcinogenic: We do not include any of these in our sunscreens! It is also important to note that all sunscreens require TGA approval; however the TGA allows these chemicals into your products, so it is up to you to be informed.
ARLOE is a brand you can trust to bring you products that include quality ingredients that are superior and natural without compromising on results.
No nasties, no synthetic ingredients, chemicals, nothing we wouldn’t put on our own skin or that of our loved ones.
With love from our famiglia to yours